Cartiwell, a world-renowned construction machinery manufacturer, recently announced that after three months of intensive negotiations, it officially signed an agency agreement with NORTECK, a local French company. According to the agreement, NORTECK will be fully responsible for Cartiwell’s product distribution, technical support and after-sales service in the French market, which indicates that this machinery enterprise known for its high quality has officially opened the door to the European core market.
As a benchmark enterprise in the field of construction machinery, Cartiwell’s product line covers the main engineering equipment such as mini excavators, skid loaders and dump trucks, as well as special machinery such as electric forklifts and remote-controlled lawn mowers. Its products have successfully entered more than 20 countries and regions such as Asia and America due to their consideration of power performance and environmental protection standards. NORTECK was chosen as the French partner this time, because it has more than 15 years of local experience in mechanical distribution. It covers 32 service outlets all over France and can provide customers with after-sales guarantee within 48 hours, which is highly consistent with Cartiwell’s concept of “establishing reputation by service”.
“The French market has very strict requirements for technical specifications and environmental protection of construction machinery. NORTECK’s professional team mentioned many times in the negotiations that the emission standards of Cartiwell products have met the requirements of EU Stage V in advance, which has become a key opportunity for cooperation between the two parties.” Director of Cartiwell International Business Department said at the signing ceremony. It is understood that NORTECK conducted a 500-hour continuous limit test on Cartiwell’s mini excavator during the preliminary inspection, and its core components showed zero failure rate, which finally contributed to this cooperation.
Sticking to the quality lifeline is the secret for Cartiwell to win the market continuously. The enterprise has two R&D centers, and has invested over 50 million yuan in material innovation and intelligent control system development in the past three years. Its self-developed hydraulic system can improve the efficiency of equipment operation by 18%. This persistence in quality has enabled Cartiwell to harvest more than 5,000 stable customers around the world.
With the launch of the French market, Cartiwell plans to increase its European market share to 25% in the next two years. General manager NORTECK said in an interview: “We are optimistic about Cartiwell’s technical potential. The first batch of 20 SX-16 mini excavators have been booked by local municipal engineering, and the market response has exceeded expectations.”
From the transformation of farmland in Southeast Asia to the municipal construction in North America, Cartiwell is practicing the promise of “global customer’s right-hand man” with reliable product performance. This cooperation with NORTECK is not only an important step in its globalization strategy, but also confirms China’s competitiveness in the international market.
